LED Facade

  The digital façade of the Plaza de las Letras is the result of a commission from the Arts Area of the Madrid Town Council to provide the Medialab-Prado Centre with one of those non-commercial systems as a laboratory to make visible its researches regardin art, public spaces and new technologies. The new façade aims to become a virtual space for exchange and communication with both visitors and locals. It is an infrastructure designed as an active support capable of promoting social responsibility, information transmission, social interaction and play-oriented experiences.